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Since the spring of 1970, Earth Day has been celebrated worldwide to raise
awareness and responsibility for the environment. And while the planet, and the
living organisms that inhabit it, are being compromised by all kinds of pollution,
plastic waste has steadily emerged as a sobering global crisis. According to the
Plastic Soup Foundation, the production of plastic has increased every year by 8
percent and more of the polymeric material was produced over the last 10 years than
during the entire 20th century. In the U.S. alone, over 60 million <a
href="https://www.samepacking.com/cosmetic-plastic-bottle-packaging/">Cosmetic
Plastic Bottle Packaging</a> is thrown away every day.
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Since launching in 2018, Seed Phytonutrients, L’Oréal's first internally
incubated niche brand, has been a huge disrupter in the beauty space, from their
organic, locally-sourced ingredients to their recyclable, compostable, and paper-
based packaging. For the latter, the company partners with innovative recycling
company TerraCycle to ensure every portion of every bottle, including the mixed
materials pump dispenser, is able to be repurposed. Based out of Doylestown,
Pennsylvania, they collaborate with a number of the family-run businesses, such as
Barefoot Botanical, on their hair, face, and body offerings.
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Last year, REN Clean Skincare caused a stir with its first-ever 100 percent
recycled <a href="https://www.samepacking.com/cosmetic-plastic-bottle-
packaging/plastic-pet-bottles/">Plastic PET Bottles</a>, with 20 percent of the
plastic sourced directly from the ocean. Made in collaboration with Terracycle, the
two companies will continue to challenge the industry status quo together, with REN
pledging to go "zero waste" by 2021. A key component to fulfilling this
goal will be offering six of their bestselling daily body care products in glass
label-free bottles (designed to make them easier to clean and refill), with a
single-type plastic pump for future recycling.
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Chanel Inc., the maker of the world’s most famous perfume, isn’t about to
compromise on luxury to become greener.
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The fashion house behind Chanel No. 5 spent two years developing a sustainable
cap for perfume bottles with Finland’s Sulapac Oy, tossing out 47 prototypes before
it was satisfied. The result: a biodegradable <a
href="https://www.samepacking.com/perfume-cap/">Perfume Cap</a> made of 91% plant-
based materials with a sleek black look and satiny feel.
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Launched this summer, the cap will be used for all 125 milliliter (4.23 fl oz)
bottles of the Les Eaux de Chanel collection of fragrances. Chanel set criteria for
the material, including “the unique sound the bottle makes when the cap is put on,
the grip, and the depth of the satiny matte finish on the iconic double C engraving,
” according to a press release.
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While an incremental step in tackling global pollution, the work’s real value
lies in demonstrating that alternatives to fossil-based plastics can be produced at
scale, Suvi Haimi, chief executive officer of Sulapac, said in an interview. Chanel
owns a minority stake in the company.
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Chanel has unveiled a new biobased <a href="https://www.samepacking.com/perfume-
cap/aluminum-perfume-cap/">Aluminum Perfume Cap</a> for all the 125 ml bottles in its
Les Eaux De Chanel collection, developed in partnership with Sulapac. Chanel first
invested in Sulapac—a startup company that makes sustainable packaging based on a
biodegradable, microplastic-free trademarked material made from FSC-certified wood
chips and natural binders—in 2018. It was Sulapac’s first investment from the
cosmetics industry. For two years, Chanel teams worked hand-in-hand with the Finnish
startup to create a cap composed of three layers, made out of 91% biobased materials
obtained from renewable resources and FSC certified wood chips (by-products of
industrial side-streams). In keeping with the rigorous standards of the House of
Chanel, every detail was carefully thought out, says the company, including the
sensory nature of the material, its resistance to fluctuations in temperature, the
unique sound the bottle makes when the <a href="https://www.samepacking.com/perfume-
cap/zamac-perfume-cap/">Zamac Perfume Cap</a> is put on, the grip, and the depth of
the satiny matte finish on the iconic double C engraving.
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